The latest federal budget brings mixed signals for the economy, with rising immigration numbers and uncertainty about inflation and interest rates. While the market may not bounce back immediately, demand will eventually rise again. The real challenge for many agents isn’t the market itself — it’s the inaction that's holding them back. Waiting for a perfect moment to act means you’re already behind. Opportunity doesn’t announce itself; it’s created by those who act now, even in uncertain times.
The real issue many agents are facing isn’t a tough market, it’s a lack of consistent effort. From neglecting key contacts and procrastinating on follow-ups, to relying too heavily on low-converting ads, agents are leaving money on the table. Success comes from doing the work: making calls, prospecting regularly, and focusing on relationships. While AI tools can help with tasks like writing content, they can't replace the essential work of staying visible and consistently engaging with your network.
To make the most of the coming year, start planning now. Review your results from this year, set a solid marketing budget, and break your goals down into actionable steps. Time-block your schedule, focus on daily tasks like calls and follow-ups, and use AI to amplify your efforts, not replace them. The market may be unpredictable, but your effort doesn’t have to be. If you want to be ready for 2026, the time to prepare is now.